The Must-Attend Eyewear Fashion Show

Representing over thirty-four eyewear brands, Safilo activates one of the largest exhibits at Vision Expo East. From core brands like Carrera and Polaroid to licensed collections such as Banana Republic and Kate Spade, the Safilo exhibit drives over $3M of business on the show floor. The centerpiece of the design is a central bar that transforms into a catwalk for Safilo’s must-attend eyewear fashion show.


Set against the high-fashion, international backdrop of New York City, Vision Expo East is an unrivaled marketplace for eyecare professionals to discover trends, interact with new technologies and access innovative products and services. The show is the culmination of fashion, science and business. Hundreds of exhibitors and thousands of exhibit staff will interact with over 15,000 key buyers, ophthalmic professionals and key decision-makers, introduce the latest and greatest, gain greater visibility for their companies, and expose their brands to media coverage in US and international trade outlets.

Safilo is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878.


  • 10,400 sq. ft.; 34 world class brands showcased
  • Central bar transforms into a catwalk
  • Large format IMAG and media production
  • $3M sales closed on show floor


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