Men’s Dress Shirt and Tie
A high-end MK prototype at Macy’s
Sparks Value Engineering Delivers a Beautiful Aesthetic on Budget
Michael Kors Shop-in-Shop Men’s Dress Shirt and Tie is a PVH licensed prototype at Macy’s in Aventura, Florida. The project is a collaboration between Michael Kors Store Design, PVH’s retail development team and Sparks Retail.
The MK prototype, a completely original design package, requires smart value engineering from the Sparks team to maintain the high level of design while delivering on budget. Sparks Retail Las Vegas facility produces the 100% domestic project that includes materials such as Macassar laminate, polished stainless steel, grey smoked glass, and grey mirror.
Sparks Retail prototype capabilities range from standalone fixtures to experiential retail displays to full-size, fully functioning stores complete with digital experiences like LED screens, large scale media installations, tablets and touchscreens. A store prototype allows the brand to test shopping experiences in an authentic retail environment. Advantages include quick issue resolution, time and cost savings and store associate brand training.
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, eyewear and a full line of fragrance products. The Michael Kors prototype shop-in-shop for Men’s Dress Shirt and Tie is a smart retail fixture design that embodies an aesthetic on par with the iconic, international designer.
- PVH licensed Michael Kors prototype
- 100% domestic production
- Sparks Retail Las Vegas sole producer
- Materials include Macassar laminate, polished stainless steel, gray smoked glass, and gray mirror
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